How to Write a Strategic Plan By Erica Olsen Not to oversimplify how to create a strategic plan, but by placing all the parts of a plan into three areas, you can clearly see how the pieces fit together. The three pieces of the puzzle are: Where are we now? Where are we going?
Porter claimed that a company must only choose one of the three or risk that the business would waste precious resources. The breadth of its targeting refers to the competitive scope of the business. Porter defined two types of competitive advantage: The focus strategy has two variants, cost focus and differentiation focus.
If a firm is targeting customers in most or all segments of an industry based on offering the lowest price, it is following a cost leadership strategy; If it targets customers in most or all segments based on attributes other than price e.
It is attempting to differentiate itself along these dimensions favorably relative to its competition. It seeks to Competitive strategy paper costs in areas that do not differentiate it, to remain cost competitive; or If it is focusing on one or a few segments, it is following a focus strategy.
A firm may be attempting to offer a lower cost in that scope cost focus or differentiate itself in that scope differentiation focus. The least profitable firms were those with moderate market share. This was sometimes referred to as the hole in the middle problem.
Firms in the middle were less profitable because they did not have a viable generic strategy. Porter suggested combining multiple strategies is successful in only one case. But combinations like cost leadership with product differentiation were seen as hard but not impossible to implement due to the potential for conflict between cost minimization and the additional cost of value-added differentiation.
Since that time, empirical research has indicated companies pursuing both differentiation and low-cost strategies may be more successful than companies pursuing only one strategy. They claim that a low cost strategy is rarely able to provide a sustainable competitive advantage.
In most cases firms end up in price wars. Instead, they claim a best cost strategy is preferred. This involves providing the best value for a relatively low price.
Cost Leadership Strategy[ edit ] This strategy also involves the firm winning market share by appealing to cost-conscious or price-sensitive customers. This is achieved by having the lowest prices in the target market segment, or at least the lowest price to value ratio price compared to what customers receive.
To succeed at offering the lowest price while still achieving profitability and a high return on investment, the firm must be able to operate at a lower cost than its rivals.
Competitive strategy refers to the way a firm can gain advantage over others operating in a similar market. Rivalry drives improvement and innovation. Without competition, strategy would be. Competitive Strategies Operating Systems most favored by fortune companies are Windows, Red Hat Linux and AIX. Operating Systems perform basic task that supports the use of input, the printers, drivers, keyboard and the display screen. Competitive Strategy Research Paper unsuccessful strategies shape a company’s destiny” – R.A. Burgelman, Strategy is Destiny Competitive Strategy is the high-level strategy used by the firm to realize its business goals, and in particular, profitability, in the face of competition.
There are three main ways to achieve this. The first approach is achieving a high asset utilization. In service industries, this may mean for example a restaurant that turns tables around very quickly, or an airline that turns around flights very fast. In manufacturing, it will involve production of high volumes of output.
These approaches mean fixed costs are spread over a larger number of units of the product or service, resulting in a lower unit cost, i. For industrial firms, mass production becomes both a strategy and an end in itself.
Higher levels of output both require and result in high market share, and create an entry barrier to potential competitors, who may be unable to achieve the scale necessary to match the firms low costs and prices.
The second dimension is achieving low direct and indirect operating costs. This is achieved by offering high volumes of standardized productsoffering basic no-frills products and limiting customization and personalization of service.
Production costs are kept low by using fewer components, using standard components, and limiting the number of models produced to ensure larger production runs. Overheads are kept low by paying low wages, locating premises in low rent areas, establishing a cost-conscious culture, etc.
Maintaining this strategy requires a continuous search for cost reductions in all aspects of the business. The associated distribution strategy is to obtain the most extensive distribution possible.Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world/5().
SWOT Matrix and Organizational Strategic Plan Paper Example 1: Chipotle TOWS Matrix Strengths Weaknesses that the company must continue to strive to evolve in order to remain competitive and maintain its edge over competitors.
While considering such priorities, I have developed strategies that the Strategy 1: Retain staff such as.
Download Full Paper (4 Pages) Ask Us to Write a *NEW* Paper H&M Competitive Advantage H&M has a number of resources that allow it to excel in the fast fashion business. INTERNATIONAL BUSINESS STRATEGY - REASONS AND FORMS OF EXPANSION INTO FOREIGN MARKETS (entry strategy).
The paper includes the case study of international strategy used by IKEA and the global strategy plans and executes competitive battles on a global scale. Firms adopting a global strategy, however, compete as a collection of a.
A more complete definition is based on competitive advantage, the object of most corporate strategy: “Competitive advantage grows out of value a firm is able to create for its buyers that exceeds the firm's cost In this paper I have evaluated Michael Porter‟s generic competitive strategies and their pit-falls.
The Cost Leadership Strategy. Porter's generic strategies are ways of gaining competitive advantage – in other words, developing the "edge" that gets you the sale and takes it away from your competitors.