It operates in countries with more than 20, outlets. It was the first western fast food chain to enter China and now it is its largest market worldwide. KFC is a subsidiary of the Yum!
In addition, 67, McDonalds restaurant managers and assistant managers were promoted from restaurant staff.
Weaknesses Their test marketing for pizza failed to yield a substantial product. Leaving them much less able to compete with fast food pizza chains. High employee turnover in their restaurants leads to more money being spent on training. They have yet to capitalize on the trend towards organic foods.
They have industrial, Formica restaurant settings; they could provide more upscale restaurant settings, like the one they have in New York City on Broadway, to appeal to a more upscale target market. Provide optional allergen free food items, such as gluten free and peanut free.
In the business directed efforts at the breakfast, chicken, beverage and convenience categories. For example, hot specialist coffees not only secure sales, but also mean that restaurants get increasing numbers of customer visits.
Threats They are a benchmark for creating "cradle to grave" marketing.
They entice children as young as one year old into their restaurants with special meals, toys, playgrounds and popular movie character tie-ins. Children grow up eating and enjoying McDonalds and then continue into adulthood. They have been criticized by many parent advocate groups for their marketing practices towards children which are seen as marginally ethical.
They have been sued multiple times for having "unhealthy" food, allegedly with addictive additives, contributing to the obesity epidemic in America. InMichael Spulock filmed the documentary Super Size Me, where he went on an all McDonalds diet for 30 days and wound up getting cirrhosis of the liver.
Due in part to the documentary, McDonalds no longer pushes the super size option at the dive thru window. Any contamination of the food supply, especially e-coli.
Read more… Last updated July Disclaimer: This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only. McDonalds is a community oriented, socially responsible company.
Ronald McDonald Houses are located in more than local communities worldwide, and Ronald McDonald Care Mobile programs offers cost effective medical, dental and education services to children. They also sponsor Olympic athletes.
They are a global company operating more than 23, restaurants in countries. By being spread out in different regions, this gives them the ability to weather economic fluctuations which are localized by country.
They can also operate effectively in an economic downturn due to the social need to seek out comfort foods. They successfully and easily adapt their global restaurants to appeal to the cultural differences.
For example, they serve lamb burgers in India and in the Middle East, they provide separate entrances for families and single women. They have global locations in all major airports, and cities, along the highways, tourist locations, theme parks and inside Wal-Mart.
They have an efficient, assembly line style of food preparation. In addition they have a systemization and duplication of all their food prep processes in every restaurant. Additionally the produce is farm fresh. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness.
More than inspections checks are performed at every stage of the food process.Nokia Case Study Introduction: The fundamental question in the field of strategic management is how organisations assess whether it will be end of its dominance in mobile phone industry through Porter’s five forces (Porter, , ) and Barney’s framework (Barney, ) as follows.
5 Nokia - External Analysis (Porter, , ). 4 Fingers One Palm Five Fingers Crispy Chicken Porter's 5 Forces Franchise Analysis Swot Analysis Differentiating product factor - chicken are more crispy and less greasy Overseas suppliers like Malaysia and Indonesia Threats of Rivalry (HIGH) KFC, NeNe Chicken, Wendy’s, Choo Choo Chicken etc.
Conditions on the farms that supply KFC with 23 million chickens a year have been revealed for the first time in a documentary that shows tens of thousands of birds kept together in huge sheds. 78) Despite the impact of the driving forces, several restraining forces may slow a company's efforts to engage in global marketing.
These restraining forces may include all of the following except: A) management myopia. KFC (Kentucky Fried Chicken) is a fast food restaurant chain with headquarters in Louisville, Kentucky, known for its fried chicken.
After McDonald’s, it is the largest fast food restaurant chain in the world with reference to annual sales. It operates in countries with more than 20, outlets.
PESTLE - Macro Environmental Analysis. The PESTLE Analysis is a framework used to scan the organization’s external macro environment. The letters stand for Political, Economic, Socio-cultural, Technological, Legal and kaja-net.com approaches will add in extra factors, such as International, or remove some to reduce it to PEST.